Newsletter #1, May 2005
The 4 E's and what they mean to you and your next speaker
In this month's newsletter:
Please click on the links below:
1. The 4 E's and why your speaker should know what they are.
2. Fear Factor.
3. Featured Speaker: Alan Brand
4. Your views are important to us.
1. The 4 E's and why your speaker should know what they are.
There are speakers aplenty. Some of them speak because they have "the gift of the gab" and someone once told them they did an excellent job as MC at their third cousin's wedding. Other speakers ascend the platform because they are experts in their field, and have found that there is a very real demand for their expertise. Whatever the reason, as clients and audiences, you incur great costs, both in terms of money and time to have them speak to you.
When you evaluate a speaker (before choosing him or her) it is always a good idea to determine whether the speaker will meet the "4 E's" of delivery. These serve not only to engage the audience, but also to ensure that you get value for your money and time.
E is for EDUCATION
It goes without saying that you pay to listen to a speaker because you would like to be educated. Your lives should be enriched in some way after having listened to them. Apprentice speakers are very adept at reading a book and delivering a commentary of the book as a speaking engagement. Or, reading several books on a subject and then stringing quotes from all the authors together. The education aspect of a talk should be so much more than that - we can go out and buy the book the speaker quoted from for a fraction of the price. Speakers who are worth their fees will include "know how" and "to-do's", strategies and trends, and, at the top of the pyramid, analysis and opinions on how to improve.
E is for EMPOWERMENT
It is essential that the speaker is able (and willing to) empower the audience to use his/her advice. We've heard speakers who use their time on the platform to sell their book / CD or "coaching" programme. They spend a lot of time bragging about their results, and very little time giving the audience something they can take home and implement with immediate effect. You're paying for the time - make sure you'll get direct value from it.
E is for ENCOURAGEMENT
While we acknowledge that "motivational speakers" don't exist because nobody can truly motivate anyone else (true motivation comes from within and is therefore determined by a person's state of mind), it is essential that speakers be encouraging towards the audience. Whatever your field, audiences should leave a speakers session with at least some form of encouragement. Remember that all change starts with the decision to change first. In order to make that decision, people need to feel encouraged. You can do it. Go for it. The world's your oyster!
E is for ENTERTAINMENT
Effective speakers, those speakers who command the highest fees and are most sought-after, have developed the ability to make their topic and their hour on the platform E ducational, E mpowering, E ncouraging and E ntertaining. Now we're not saying they should be stand-up comics, but even world leaders generate very little enthusiasm from their audience when they drone on in a monotone voice. Didactic research shows that humour and entertainment create powerful anchors to help in the retention of a speaker's message.
Of course, we've done most of this legwork for you already. All the speakers we represent offer the four E's - that's just part and parcel of what professional speakers should offer.
2. Fear Factor.
Entries for the June edition of Fear Factor are now open.
It is a known fact that 87% of all people fear Public Speaking more than death!
This intensive two-day learning experience arose from the awareness of a serious need for communication skills in companies. Being able to communicate properly ensures that as a company, or individual, you will be heard in the market place.
Effective Speaking is a highly participatory, enjoyable and fun course. It incorporates a combination of features found in no other communication-training programme! Also accredited with the Services Seta.
For more details, cost and enrolments, please visit www.speakerpartnership.com
3. Featured Speaker: Alan Brand.
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Alan Brand - lives openly with his HIV status and is dedicated to making a difference by breaking the silence and changing the mindset of those he comes into contact with.
Alan has worked in catering operations for the past 23 years. He joined The Fedics Group HIV/ AIDS Committee in 1997 and was elected Chairperson in 1998.
He was appointed, Group National HIV/AIDS Manager for the Fedics Group (Now called Tsebo Outsourcing Group) in 2001. Alan is also a member of the NACE HR Forum (National Association of Catering Executives) as HIV/AIDS consultant and a member of the newly established HIV/AIDS Forum of the Hospitality Industry. |
Alan's role as Group National HIV/AIDS Manager has resulted in him becoming a key player in the fight against HIV/AIDS within the Hospitality Industry, throughout the country as well as in neighbouring countries.
He has also Project managed the groundbreaking approach to the treatment of HIV/AIDS through the introduction of a focus on nutritionally enhanced food products in the workplace to enhance immune systems and thereby have a positive impact on general wellness.
Alan says, "Most organisations in South Africa have some form of in-house HIV management programme however few have considered the benefit of directly addressing the nutritional intake of employees infected with HIV. We want to place the focus on living with HIV, not dying of AIDS. While good nutrition won't cure HIV/AIDS, it most certainly can help maintain and improve health. It will also assist in generally boosting the immune levels of all employees thus having a direct and measurable impact on bottom line productivity."
For more information on Alan, please visit www.speakerpartnership.com
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4. Your views are important to us.
It's audience participation time!!!
Please let us have your thoughts on these two questions:
1. How often does your company require the services of a speaker / MC / trainer?
2. How can we assist you in making a success of your next event?
Until next month - change the world by changing the way you see it.
The Speaker Partnership Team
Tel: (011) 442 2324/5
Fax: (011) 327 1416
Website: www.speakerpartnership.com
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This newsletter is aimed at professionals who realise that, from time to time, speakers who are experts in their fields can add immense value to your company, your staff and their personal lives. If the content does not perk your interest, or if you believe this newsletter has been misdirected, kindly reply to the sender with the words "please un-subscribe" in the subject line.
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